Learn to Be Relentless and Not Give Up

Be RELENTLESS, especially when you want to give up or quit. I had someone tell me today that Chet Holmes, one of America’s great sales coach/trainer/motivational speaker/author that it took him one year to set up and do a joint venture with Jay Abraham. But he didn’t give up and he closed it.

It took Chet Holmes twelve years to set up and do a joint venture with Tony Robbins but he didn’t give up and he closed it. Now we’re talking about a guy with the right looks, credentials, reputation, sales skills, and everything and it still took him that long to accomplish his goal. So if it was a no name, no reputation, no money type of person trying to create a joint venture deal or any kind of deal with a well known person or a big company it’s going to take some time and energy to accomplish. It doesn’t mean it won’t happen, it will just take a bit of time and effort. Keep at it! [Read more…]

Getting Back to Copywriting Basics and Studying Great Marketers for Inspiration

Humans tend to make things too complex and overthink things. I have to consciously remind myself of that and get back to copywriting and marketing basics when I keep tinkering with things and get too fancy. It still amazes me how old techniques and depression era type of copy still works so well today. It’s because human’s basic needs, wants, and desires don’t change that much over time.

Do you know what some copywriters do at 10:43pm at night until the wee hours of the morning? I don’t know about the others, but I’ve been spending time pouring over classic salesletters, ads, books by copywriting legends and brilliant marketers. The top of my table and bed is covered with printed pages and the dusty covers of old books and tapes.

John Carlton (one of the great copywriters) said in during one of his seminars or courses that teaching us how to write copy was better than handing us $100,000 cold hard cash in a briefcase. It seems hard to believe and doubtful at times when things get rough but I imagine for some of his students that diligently apply that knowledge that statement has proven to be true.

Frank Kern tells his students, with knowledge of Mass Control marketing and direct mail marketing techniques you guys/gals know more about marketing than 99% of the world’s population. Hmmm….sounds great. [Read more…]